About Max Gruenig

Max Gruenig joined the Ecologic Institute, Berlin in 2007. His research focuses on the transformation of the transport and energy sector, covering issues such as smart grids and electric mobility as well as consumer behaviour. He also analyses environmental reporting methods and indicators. In addition, he has extensive knowledge of the economic evaluation of costs and benefits associated with climate change and the use of environmental goods, especially with regard to the implementation of the EU Water Framework Directive (WFD).

Stating Our Priorities

Max Gruenig

Three pillars are essential to developing sustainable policies: economic, environmental and social. True progressive sustainability requires a balance of these three pillars which, in turn, allows for sustainable development in each area. Economic development is most commonly measured in terms of Gross Domestic Product (GDP), and its growth or regression is predominantly expressed in percentage [...]