Tag archive for ‘campaign’
Support the Robin Hood Tax!
Today the Campaign for a 0.05% Tobin tax was launched by a series of NGOs under the label “Robin Hood Tax”. Here is what they are about: The Robin Hood Tax campaign is a movement bringing together dozens of organisations that work to reduce poverty in the UK and overseas, and campaign to tackle climate [...]
World Wide Webbed: The Obama Campaign’s masterful Use of the Internet
Just as President Barack Obama has shaken up the status quo in his first 100 days in office, his campaign overturned old formulas about how to win the presidency. The Obama campaign did not focus only on battleground states, but instead charged into states that previously had been solidly Republican turf. With a historic economic [...]
Strategy and Organising – Lessons from the Obama Campaign
Sun Tzu wrote that, ‘strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.’ Obama and his campaign internalised this maxim. They combined a political strategy that focussed on a singular narrative and open organisational structure with modern tools to maximise fundraising and voter mobilisation. The critical difference [...]
